Market Research Literature
A selection was made of twenty books offered by Amazon.com tagged as market research. These are the most popular ones on Amazon. The links on the list will take you directly to Amazon. Buying one of these books through this website will support this website and the market research industry in Adelaide.
Strategic Market Research: A Guide to Conducting Research that Drives Businesses (Paperback)
By Anne Beall
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research with CDROM (Market Research in Practice Series) (Paperback)
By Ian Brace
Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them (English, Spanish, German, Japanese, Mandarin ... Italian, Arabic, Dutch and Russian Edition) (Hardcover)
By Howard R. Moskowitz
Quantitative Models in Marketing Research (Hardcover)
By Philip Hans Franses
The Future of Analytics: the trends, the implications, and who will lead (Kindle Edition)
By John E. Brennan
Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)
By Paul W. Farris
The Measurement of Meaning (Paperback)
By Charles E Osgood
Sampling: Design and Analysis (Hardcover)
By Sharon L. Lohr
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) (Hardcover)
By William O. Bearden
Cognitive Interviewing: A Tool for Improving Questionnaire Design (Paperback)
By Gordon B. Willis
Pain Killer Marketing: How to Turn Customer Pain into Market Gain (Hardcover)
By Chris Stiehl
The Market Research Toolbox: A Concise Guide for Beginners (Hardcover)
By Edward F. McQuarrie
Generation Ageless: How Baby Boomers Are Changing the Way We Live Today . . . And They're Just Getting Started (Hardcover)
By J. Walker Smith
Basic Marketing Research (Paperback)
By Gilbert A. Churchill
Microtrends: The Small Forces Behind Tomorrow's Big Changes (Hardcover)
By E. Kinney Zalesne
Philosophical Foundations of Quantitative Research Methodology (Paperback)
By Chong Ho Yu
Scale Development: Theory and Applications Second Edition (Applied Social Research Methods) (Paperback)
By Robert F. DeVellis
What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It (Paperback)
By Mary Lou Quinlan
The Handbook of Marketing Research: Uses, Misuses, and Future Advances (Hardcover)
By Rajiv Grover
Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) (Hardcover)
By Gordon C. Bruner
