Market Research News from Australia and Asia
News provided by: Research LiveHealthcare specialist WorldOne opens Tokyo office
JAPAN— Healthcare market research and data collection agency WorldOne has opened an office in Tokyo, which will be led by Katsuhiko Niga and Takahito Asano.
[September 1, 2010]
Saxena returns to Synovate in data collection role
INDIA— Sunil Saxena has rejoined Synovate in the role of director with responsibility for the firm’s fieldwork operations in the country. He reports to Mick Gordon, managing director of Synovate India.
[August 31, 2010]
OzTam to appoint independent chairman after member dispute
AUSTRALIA— TV ratings body OzTam is expected to appoint an independent chairman after one of the television networks that owns a stake in it complained to the Australian Competition and Consumer Commission.
[August 25, 2010]
Photon looks to stock offering to raise A$102m for recapitalisation
AUSTRALIA— Marketing and communications agency Photon Group is looking to raise A$102.5m through a new stock offering to solve its recent money troubles.
[August 17, 2010]
CSM and GroupM China launch combined TV and web study
CHINA— WPP-owned GroupM China has teamed up with TV ratings firm CSM Media Research to launch a ‘single-source’ TV and internet measurement study across four major Chinese cities.
[August 16, 2010]
Starcom China names research and insights director
CHINA— Starcom China has appointed a new national research and insights director, one of a trio of senior appointments announced after winning new business from Mars and Wrigley.
[August 16, 2010]
Fiftyfive5 adds consultant to lead qual offering
AUSTRALIA— Fledgling research consultancy Fiftyfive5 has appointed Rob Engels as specialist qualitative consultant to shape and lead the firm’s qual offering.
[August 16, 2010]
Founder Tim Hughes quits board role at Photon Group
AUSTRALIA— Photon Group founder Tim Hughes has resigned as a director of the marketing and communications company, which owns research agencies The Leading Edge and Jigsaw.
[August 12, 2010]
Nielsen bags Taiwan web audience measurement task from MSN
TAIWAN— Microsoft-owned MSN has signed Nielsen to provide audience measurement services for its online advertising portal properties in Taiwan.
[August 9, 2010]
Ex-Leading Edge chief joins former colleagues at Fiftyfive5
AUSTRALIA— Mark Sundquist has joined Karen Phillips and Darren Kemp as a partner at their recently launched research consultancy Fiftyfive5.
[August 9, 2010]
O&M China appoints ethnography director for insight unit
CHINA— WPP-owned marketing communications agency Ogilvy & Mather China has appointed Michael Griffiths as director of ethnography to help better understand Chinese consumer cultures.
[August 9, 2010]
ABC and CAB chief executive throws in the Towell
AUSTRALIA— Gordon Towell has resigned from his positions as CEO of the Audit Bureau of Circulations (ABC) and the Circulations Audit Board (CAB) after two years heading up the organisations.
[August 9, 2010]
SSI names Helen Ryan as Singapore country manager
SINGAPORE— Helen Ryan, a senior account manager from Survey Sampling International’s London office, has been chosen as the firm’s new country manager for Singapore.
[August 3, 2010]
Open Mind merges with Hall & Partners in Australia
AUSTRALIA— Open Mind Research Group has merged with Hall & Partners in Australia, having run a joint venture with the UK-headquartered agency since October last year.
[August 2, 2010]
Tech investor Silver Lake takes majority stake in China's Allyes
CHINA— Technology investment firm Silver Lake has agreed a deal to become the majority stakeholder in digital marketing services agency Allyes Online Media Holding.
[August 2, 2010]
Ex-Greenfield exec to lead Research Now's new Indian office
INDIA— Online data collection and panel provider Research Now has expanded into India with the opening of an office in New Delhi.
[August 2, 2010]
Roy Morgan and Effective Measure partner on web measurement
AUSTRALIA — Media buyers and owners face the prospect of having four different hybrid web measurement services to choose from in the coming months following news of a deal between Roy Morgan Research and Effective Measure International.
[July 29, 2010]
Aegis tables bid for Mitchell Communication Group
AUSTRALIA— Aegis, owner of research agency Synovate, has proposed a deal to buy marketing and communications group Mitchell for A$363m.
[July 29, 2010]
Komli appoints ViziSense MD for Australian push
AUSTRALIA— Komli Media has appointed Andrew Reid as managing director of of its ViziSense hybrid web measurement platform in Australia as it plans to ramp up operations in the country.
[July 28, 2010]
IAB Australia 'to issue web ratings tender' – report
AUSTRALIA— The Internet Advertising Bureau (IAB) is reportedly preparing a tender process to find an agency to supply a hybrid web audience measurement system to produce currency data for ad buying and selling.
[July 27, 2010]
